A Fresh Take on The Fight Against Food Loss

Food loss is an ongoing problem, and we’re here to help solve it. In California’s Central Valley, over one million pounds of produce are deemed too “imperfect” to sell. But we’re here to break that mold. At Sierra Agra USA, we give overlooked produce a second life—extracting the full value of America’s unseen harvest.

What’s the Difference?

We’ve all heard the terms “food loss” and “food waste” before. And while they may be used interchangeably, they affect the food system in different ways. Food loss occurs as a result of poor planning from suppliers, with discards happening between harvest and transport. Food waste, on the other hand, is the fault of food service providers, retailers, and consumers. At Sierra Agra USA, we fight food loss at the source—processing produce that would otherwise be discarded after harvest into high-quality ingredients, down to the very last drop.

The Bitter Truth

33 percent of food grown never reaches the consumer, which represents roughly 1 trillion dollars lost per year. This not only poses a threat to the environment but to the supply chain as a whole. That’s why we tackle food loss where it begins—reforming the food system one transformation at a time. 

An Overlooked Opportunity 

We boost the supply chain from the bottom up. By turning forgotten produce into versatile products, Sierra Agra USA provides sustainable jobs while minimizing loss—benefitting all downstream stakeholders in the process. Our work supports growers by giving them another stream of revenue for unwanted produce, creating sustainable, single-source ingredients that bring freshness back into the food system. That’s the sweetness of telling a different story about food loss.

We’re here to make use of unwanted produce. Find out more about our fight against food loss by reaching out to us today!