Sierra Agra Core Value Statement : Sustainable Positive Impact Agriculture in Sierra Leone.
Sierra Agra’s goal is to elevate the agribusiness sector in Sierra Leone, combining a strong commercial business with the ability to improve the lives of thousands of people. By processing high volumes of fruit, Sierra Agra will advance the livelihoods and living conditions of socially and economically disadvantaged Sierra Leoneans located predominantly in rural arable farming communities. Sierra Agra will successfully support out-growers, smallholder farmers, plantation owners, communities, chiefdoms, and regions to follow Sierra Agra established guidelines for growing crops with short and long-term profits. Sierra Agra aims to create dignified full-time jobs, inclusive of women and youth by being the best-in-class, aseptic pasteurization and fresh fruit processing company. Sierra Agra will focus on the indigenous and contract farming of various fruit varieties - mangos, coconuts, oranges, pineapples and passion fruit, to be grown and sold by an expanding network of over 3,500 small farmers and vertically integrated contract farms.
Project 10,000 will pay village-level farmers for “bush mangos” that grow naturally and abundantly in Sierra Leone. These mangoes will be pooled by village and allow the local farmers to sell far more mangos than they could individually, resulting in reliable and growing incomes. The project will expand to include pineapples and coconuts which will lengthen the growing season and provide jobs for citizens.
Since the 2014 Ebola crisis, Sierra Leone’s economy dropped by 30%. The need for agricultural employment and development is rife. 66% of Sierra Leoneans are farmers, yet many are venturing to Freetown’s dangerous and overcrowded slums to seek work. By creating a thriving industry, it would offer those living in the Provinces to be part of this unique opportunity, providing steady and regular income, discouraging the need to move to the overcrowded slums of Freetown in the name of employment.
The first phase of Project 10,000, with the goal of creating a vertically-integrated farming, supply, processing chain for internal consumption of juices and related products, as well as export, will be the acquisition and expansion of the Africa Felix Juice facility near Freetown, the reclamation of 200 acres in the Penguia Chiefdom in Eastern Sierra Leone, and the acquisition an additional 2,300 acres in Sierra Leone, much of which will reclaimed.